“Show Stuff Off As Soon As You Can” says
Indie Games Channel: One of the goals of events like IndieCade and IGF are to expose new indie games to a new audience. In your experience, what is the best way to market and create awareness for indie games?
Ricky Haggett: It takes a lot of time to build awareness for anything these days – there’s so much stuff out there! And this is especially true if you’re trying to do something that hasn’t been done before, and you don’t have a huge marketing budget. I think for a game like Hohokum, it makes sense to start showing and talking about something as soon as there’s something you’re happy with people seeing.
Of course, this has downsides too – we’ve definitely seen that people are excited about our game to the point where they’re actually frustrated about not knowing when they’ll be able to play it for real. But especially when you factor in the benefits of being to watch people play early versions of your game at events like IndieCade or IGF, the net result of announcing early is positive.
-
psiotka liked this
-
kathlenedecaro reblogged this from packtdavidb
-
czumikakoooo liked this
-
fayekeoghan liked this
-
paulettamanaugh liked this
-
cotorotom liked this
-
packtdavidb posted this
