The most common misconception about Long Tail thinking is that if you don’t succeed at pocket 1, don’t worry, because the tail will take care of your product and you’ll just end up in #2. That’s not true. #2 isn’t a consolation prize for mass market losers. Mass market losers are still losers. In order to become a mass market star you make choices about features and pricing and quality—and if you lose that game, there’s no reason to believe that those choices are going to pay off for a different market.