David Barnes @ Packt

Wow this article gives ad revenue iPhone games a savaging.

For an award winning game (which means one that got lots of downloads and crucially WAS A GOOD GAME SO PEOPLE PLAYED IT A LOT):

1. 10,000,000 downloads.
2. 11 ads served per download.
3. 0.03 cents per ad displayed. Therefore…
   
4. 0.3 cents revenue per download.

On 10,000,000 downloads the game made 30,000. Doesn’t sound good does it?

The numbers that matter for you are:

1. How many downloads can I reasonably expect? (the median for a free game is 1000)
2. How many ad servings can I expect per use? (the median number of “uses per app” is 4. So if you run a single ad when the game loads, on average each download will lead to 4 displays)

Running these figures: a game downloaded 1,000 times (the average) displaying an ad on average 4 times per download (once per load) will generate total revenue of: $1.09.

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