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The For Dummies Success Story - For Dummies
For Dummies were pioneering easy-to-read tech books. Read their story if you’re a computer author that wants to be understood.
Money quote:
From the start, For Dummies was a simple yet powerful concept: Relate to the anxiety and frustration that people feel about technology by poking fun at it with books that are insightful and educational and make difficult material interesting and easy. Add a strong dose of personality, a dash of comic relief with entertaining cartoons, and — voilá — you have a For Dummies book.