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12th
Great Demo!: The Dreaded “If”
Writing tutorials has a lot in common with demos. Demos make you go ‘wow’ at what some gadget can do. A tutorial should make the reader go ‘wow’ at what they can do with a gadget.
With that in mind, this selection of demo-killing phrases is worth a look.
Fould via Alltop, Guy Kawasaki’s compelling new attention stealer.